— Field notes

Short notes
from inside the work.

Quick observations. Working theories. Patterns we're noticing across operations. Lighter than insights, less polished than essays.

The quietest team in the agency is usually the one shipping the most

A pattern we've noticed across operations we've worked with — and what it usually means about how the team is running.

The question on the surface is about cost. Underneath, it's about how much operating complexity your team wants to own.

There's a pattern in how new media buyers learn an operation. The first three weeks set everything that follows.