Training & Onboarding

What this is

We’ve shipped 13+ production systems over 10+ years. The ones that succeeded had one thing in common: the team adopted them. The ones that didn’t succeed were technically sound but operationally inaccessible.

Training & Onboarding is built from that experience. We don’t just teach your team which buttons to click. We teach them the operational context — why the system works this way, what problems it solves, and how it fits into their daily workflow.

What’s included

System Training

Live sessions walking through each system your team will use. Not feature tours — workflow training. How does this system fit into your daily campaign review? When do you use it? What does the output mean?

Workflow Documentation

Written SOPs for every operational workflow that involves your systems. Step-by-step procedures that survive team turnover. When a new media buyer joins, the documentation gets them productive — not a week of shadowing.

Media Buying Methodology

Cut/scale decision frameworks, EPV optimization methodology, placement analysis workflows, and testing velocity benchmarks. The operational thinking behind the tools, not just the tools themselves.

Adoption Playbook

Based on years of shipping tools that got used (and tools that didn’t). The playbook covers: how to introduce a new tool to an existing workflow, what resistance to expect, how to measure adoption, and when to adjust.

Post-Training Support

30 days of support after training. Your team can ask questions, flag issues, and get help as they build comfort with the systems. Not a help desk — direct access to the operators who built the tools.