AI Campaign Analyst

The problem

Media buyers spend hours building pivot tables, cross-referencing tracker data with source data, and making cut/scale decisions from spreadsheets. The analysis is manual, slow, and inconsistent. When a strong media buyer leaves, their analytical framework leaves with them.

Most AI tools for marketers are generic — trained on blog posts and forums, not on real campaign data. They’ll tell you to “optimize your targeting” but won’t tell you which placement on which source is bleeding $47/day with zero conversions after 2x payout.

How it works

Campaign Analyst connects directly to your Voluum account via API. It reads your live campaign data — campaigns, offers, placements, costs, conversions, revenue — and applies production-grade analysis.

Ask it questions in plain language: “What’s bleeding today?” or “Show me scale candidates this week.” It responds with specific placements, specific numbers, and specific recommendations grounded in your actual data.

The analysis framework mirrors how experienced media buyers think: EPV trends, payout multiples for cut thresholds, statistical warmup windows before judgment, concentration risk flags.

What this is not

This is not a chatbot that generates marketing copy. It’s not a dashboard with charts. It’s an analyst that reads your data and tells you what to do — the same way a senior media buyer would brief you in standup, except it’s available whenever you need it and it never forgets what it saw yesterday.

Who this helps

• Agencies running traffic who need real-time cut and scale decisions without waiting for senior media buyers to review spreadsheets
• Networks managing affiliate infrastructure who need consistent campaign analysis across their entire portfolio
• Advertisers with in-house operations who need production-grade analysis available on demand, not just during morning standups