EPV Optimizer

The problem

Every affiliate operation running multi-offer campaigns faces the same daily task: adjusting offer weights. Which offers get more traffic? Which get less? Which get cut entirely?

Experienced buyers do this by feel — checking EPC, looking at conversion rates, factoring in payout structures and network reliability. It works, but it’s slow, inconsistent, and requires the kind of judgment that takes years to develop. When that buyer is out for a day, weights don’t get optimized.

How it works

The EPV Optimizer connects to your Voluum data and classifies every offer in your rotation:

• GEPC — proven performers with consistent EPC above threshold
• New — recently added offers in their testing window
• Old — previously good offers now declining
• Bad — below threshold, candidates for removal

Based on classification, the system calculates optimal traffic weights. GEPC offers get the lion’s share. New offers get a test allocation (enough traffic to judge, not enough to bleed). Bad offers get zero.

One click pushes the calculated weights to Voluum via API. A kill switch gives you manual override for edge cases — seasonal offers, network-specific dynamics, or anything the algorithm can’t see.

Production evidence

Backtested against historical data before production deployment. Rolled out with a monitored parallel run — algorithm recommendations validated against manual decisions. Manual EPV feature added post-launch for edge cases.

Who this helps

• Agencies running traffic who need consistent, mathematically-driven offer weight optimization instead of buyer gut feel
• Networks managing affiliate infrastructure who need automated traffic distribution across their offer stack
• Advertisers with in-house operations who need to eliminate daily manual optimization and ensure weights are always current